About

Training Philosophy

KIT embodies “Kaizen” to dedicate us to our client’s goals. Kaizen is a Japanese word meaning, “to strive for continuous improvement.” This philosophy leans into focusing on meeting clients where they are and taking advantage of every opportunity to improve. We’ll emphasize progress over perfection to optimize performance.

Meet our Elite Coaches

Ashley Ibarra

Ashley started her career working in adaptive exercise at SFSU and the Pomeroy Center. She then stepped into the world of high school strength & conditioning at one of the top high schools in the country, St. Ignatius College Prep. She coached all sports, including top 5 in the state ranked swim, volleyball and lacrosse teams. While rising to the top of youth sport, Ashley began working at The Olympic Club. Here she continued to work with youth athletes and expanded to collegiate, amateur, professional and olympic athletes as well. At The Olympic Club and Perform for Life Gym she also led group training classes and personal training for members. Ashley has helped clients of all ages and fitness levels. In order to reach and help more people achieve their goals, she has shifted her training to a virtual platform. She made the switch to virtual with the Future Training app. She spent 3.5 years coaching and helping to develop the app which soon became the #1 app for personal training. She combines all of her skills to give each of her clients a world class experience to help them succeed.

Ashley’s 15+ yrs of Experience

  • BS in Exercise Science & Holistic Health: SFSU

  • MA in Sport Management: USF

  • Certified Strength and Conditioning Specialist: CSCS

  • Golf Movement Screening, Health and Fitness: TPI

  • Prenatal, Postpartum and Menopause Training: GGS

  • Kettlebell Training: SFG1

  • Olympic Weightlifting: USA-W

  • Neuro-Biomechanics, Breathing, Vision, Concussion Rehab: Z-Health

  • Dynamic Neuromuscular Stabilization: RPS

  • Movement Assessment & Corrective Exercise: FMS

  • Functional & Sandbag Training: DVRT

  • Clubbell Training: TACFIT

  • Steel Mace Training: Viking Ninja

Maddy Hatch

Maddy’s love for training started with her love for basketball. She began training and interning under Ashley in 2015. Her training primarily focused on sport performance. A few injuries early in her career spurred her interest in prehabilitative and corrective training as well. Maddy completed her BS in Exercise Science at Humboldt State University and immediately following took a position as a Physical Therapy Assistant. She learned how to help individuals and athletes recover and thrive post injury. Maddy has played professional basketball in Spain and Italy. True to the saga of underfunded women’s sport programs, Maddy found herself on teams without a strength & conditioning program. She took initiative and helped her teammates by taking them through workouts herself. Maddy is always looking to improve her skills so she can help others succeed. She is currently completing her Masters Degree in Exercise Science.